Question

An advertising company wishes to plan an advertising campaign in 3 different media. The purpose of the
advertising is to reach as many potential customers as possible. Results of market study are given in table
below:
Television (in rupees)
Radio
Magazine
Prime Day Prime Time (in rupees) (in rupees)
Cost of an Advertising Unit
40,000
75,000
30,000
15,000
No. of Potential customers
4,00,000
9,00,000 5,00,000
2,00,000
reached per unit
No. of Women Customers
3,00,000
4,00,000 2,00,000
1,00,000
reached per unit
The company does not want to spend more than Rs. 8,00,000 on advertising. It is further required that
1. At least 2 million exposures take place among women.
2. Advertising on television to be limited to Rs. 5,00,000
3. At least 3 advertising units be bought on Prime Day and two units during Prime Time
4. The no. of advertising units on radio and magazine should each be between 5 and 10.

Answer 1

Answer:

table

below:

Television (in rupees)

Radio

Magazine

Prime Day Prime Time (in rupees) (in rupees)

Cost of an Advertising Unit

40,000

75,000

30,000

15,000

No. of Potential customers

4,00,000

9,00,000 5,00,000

2,00,000

reached per unit

No. of Women Customers

3,00,000

4,00,000 2,00,000

1,00,000

reached per unit

The company does not want to spend more than Rs. 8,00,000 on advertising. It is further required that

1. At least 2 million exposures take place among women.

2. Advertising on television to be limited to Rs. 5,00,000

3. At least 3 advertising units be bought on Prime Day and two units during Prime Time

4. The no. of advertising units on radio and magazine should each be between 5 and 10.

Explanation:

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