An india auto ancillary companies decided to enter into international markets with full pledge investment in production and marketing . Discuss various modes of entry available for the company and critically evaluate in which situation each of them is suitable.
Answers
As the company is willing to go overseas and manufacture and sell their autos in that country, they need to go for Foreign Direct Investments.
They can also enter the foreign market staying in that country through technology transfer and joint venture.
They can also go for a technology-based alliance or the merger based alliance to do business in a foreign country after investing there.
Explanation:
As the company is willing to go overseas and manufacture and sell their autos in that country, they need to go for Foreign Direct Investments.
They can also enter the foreign market staying in that country through technology transfer and joint venture.
They can also go for a technology-based alliance or the merger based alliance to do business in a foreign country after investing there.