An NGO working for women safety tied up with the pharmaceutical giant Ranmaxi to launch are wristband having a pepper spray
mechanism in it . This product was nominally priced at Rs.50 per band so as to make it affordable at all . The company launched this
product women safety campaign in various colleges and universities . Press releases were made and various programmes were
sponsored to make people of the about the product . Which method of promotion is followed here?
(a) Sales Promotion. (b) Public Relation
(c) Advertising. (d) All of these
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the answer is B public relation
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