Analysis of competitors 2 points strategies is an element of environmental analysis. * O international O external O internal O national
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Organizational environment consists of both external and internal factors. Environment must be scanned so as to determine development and forecasts of factors that will influence organizational success. Environmental scanning refers to possession and utilization of information about occasions, patterns, trends, and relationships within an organization’s internal and external environment
Internal analysis of the environment is the first step of environment scanning. Organizations should observe the internal organizational environment.
While in external analysis, three correlated environment should be studied and analyzed —
immediate / industry environment
national environment
broader socio-economic environment / macro-environment
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