Anamika refused to purchase an insulated lunch box for 1250 as
she felt that the real worth of the product was much less than its monetary
value. Identify and explain the factor of pricing decision being highlighted
in the given case.
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In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
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