Anna is a commercial photographer.
She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.
Take a look at the ad below:
Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!
Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?
Answers
An advertisement, whether online or offline, should always be crisp and catchy. A caption should be capable of attracting a viewer's attention within a moment, and also to create enough impact; so that the impression remains with viewer.
The given caption can be edited as follows :-
Capture your Wedding Day in beautiful photographs
Book your date today!
As it can be seen here, the following terms and phrases have been omitted - "wedding photography", "special", "call to", and "now".
The juxtaposition of "Wedding photography" with "special day" only elongates the caption and does not help much with the SEM campaigns. The keywords in the advertisement are supposed to be related to the terms "wedding" and "photography". Hence, the caption has been edited accordingly.
Then, note that "Call to" has been eliminated from the advertisement. Since ads always provide contact details in it (phone numbers, email addresses, etc.), it is unnecessary to use the phrase "Call to".
Also, the word "now" has been substituted by "today", because the former carries a sense of urgency and haste, which is not actually required. The term "today", therefore, is used very frequently among advertisers across the globe.
Commercial photography includes various niches and high-quality photography.
Explanation:
- In order to bring more traffic to her website, Anna needs to use the right keyword.
- As she is a commercial photographer, she should use the keyword "commercial photographer" instead of "wedding photography."
- By using wedding photography, she won't be able to target other types of commercial audiences or customers on her website.