Question

Answer each of these questions in about 15 words:
Define ‘Strategy’.
Give another name for "Market Expansion Grid".

Answer 1

Answer:

Strategy is a plan that you use in order to achieve something. the action of planning how to do or achieve something.

The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth. Often referred to as G, the sustainable growth rate can be calculated by multiplying a company's earnings retention rate by its return on equity.