When an entrepreneur selects to follow stability strategies?
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Answer:
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There are four basic growth strategies you can employ to expand your business: market penetration, product development, market expansion and diversification.
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Answer:
STABILITY is what the entrepreneur is looking for in the beginning as stability strategy is less risky, easier and comfortable, unconsciously pursued, defensive and satisfactory and also enhances functional efficiencies.
A firm is said to follow stability / consolidation strategy if :
(a) It decides to the same markets with the same products.
(b) It continues to pursue same objectives.
(c) It concentrates its resources in a narrow product -market sphere for developing a meaningful competitive advantage.
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