Question

Answer each of these questions in about 50 words: Define Market environment. Define Macro environment. Define customers.

Answer 1

Answer:

Macro-environment. the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.

person who buys goods or services in a shop, restaurant, etc.

Answer 2

• Market environment:- The market environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships.

• Macro environment:- Macro-environment is the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.

• Customers:- Persons who buys goods or services from a shop or business.

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