Article on advertisement should be informative and educational but most of them are misleading and incorrect provide a title are we being taken for a ride
Answers
A new product needs to be introduced to the market. It is important that the customers know all the details about it. That is why the producers take much pain to craft suitable marketing strategies to present it. Advertisements aim at familiarizing the consumers with the features of the product and educating them how it makes life a little more easy.
The aim of the advertisements being educational, the advertisers tend to go a bit far sometimes. A toothpaste is shown to illuminate your teeth even in darkness, a perfume attracts all the beautiful girls wherever the man goes, a soap keeps your skin exactly like your baby's skin etc.
It is for the consumers to think about the rational side of the situation. Most adults take the description of these miraculous effects with a pinch of salt. But what about the children? They do take these advertisements at face value and get disillusioned by them later. The wonderful effects of a growth drink fill them with unreasonable hopes and when they do not get it, they are disappointed.
The beauty enhancing products flood the markets. Almost every other day we find a new product in the market. Almost all these personal care products promise miraculous results. The teenagers are sure to fall for them. Sometimes the advertisements go so far as to even defy science. It is given that a girl's skin cream does not suit a boy and what he needs is another cream with another composition. That way, the company owners make sure that they have separate markets for both the creams.
So most of these advertisements take the customers for a ride. But it is a fact that some of us walk into the trap open eyed. Even if we know that these products may not give us the proclaimed results, we hope to achieve at least a part of it. Others firmly believe that they will get the results and try every one of these 'wonder' products till they spoil their health, skin or hair. So next time when you meet one of these 'miracles', beware!
We have become so used to exaggerated advertisements that we hardly ever stop to consider whether we are being taken for a ride or not. While we do not pay attention to the mechanics of advertisements, the folks behind the scenes know it only too well, to be able to exploit it for their own gains.
The aim of an advertisement is not only to make customers aware of the product, but also to highlight its uses and features. It is thus the medium through which manufacturers reach out to the target customer base and ‘enlighten’ them regarding the products. In the garb of creativity, certain features are overstated and misrepresented. At a very basic level, it boils down to falsehood and cheating. For instance, drinking a particular brand of aerated drinks does not give one superhuman capabilities and make a normal individual throw caution to the winds and jump off cliffs. Ironically, we continue to fall for it.
Yet another debatable matter is how advertisements are aimed at children. They appeal to children’s limited understanding of the world and incite them to pester their parents into buying the products, irrespective of the harmful effects that they might have to face later. Thus, advertisers seem to take us on a ride, directly as well as indirectly, through children.
An ideal advertisement focuses both on the educational as well as marketing areas. Advertisers these days however fail to maintain the balance between the two. Advertisements are tailored to lure people into buying the products. That makes the entire advertising world a complex one, aimed at masterfully playing on people’s psyche. From this perspective, it is fair to say that advertisers do in fact aim at taking customers for a ride. Taking the bait repeatedly, we are more than willingly to get fooled!