article on cleanliness drive to the town
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As populations increase and we become more connected with our environment and each other through global communication, commerce and transportation, that interest also increases. Our desire for a clean environment represents a powerful sense of destiny and hope for the future.
The perception of sustainable development has changed. Previously, sustainable development was narrowly defined as improving the quality of life while living within the carrying capacity of supporting ecosystems. The emerging concept of “sustainability” is, however, rapidly expanding to include environmental, economic and social equity. To this end, there is a growing recognition that these factors be considered simultaneously.The connection between each element increasingly forces changes to the traditional way consumers and businesses operate and relate to each other; how new technologies and products are developed, sold and used; how markets are structured; and how communities develop and grow.