Article on effects of advertising on young generation
Answers
Advertisement is one of the ways to promote a service, offer, or a product. In today's life, it also benefits people to be aware of various circumstances about health and to take care of their own health. Studies have also shown that television is an important source of information for children about products. Critics feel that the pre-school children cannot differentiate between commercials and programmes and cannot distinguish between reality and fantasy.
Advertising to children will remain a controversial topic. Some groups feel that government is responsible for protecting children from potential harmful effects of advertising while others argue that parents are ultimately responsible for doing so. It is important to many companies to communicate directly with children.
Realizing that children are imaginative and that make-believe play constitutes an important part of the growingup process. Advertisers should exercise care not to exploit the imaginative quality of children. Unreasonable expectation of product quality or performance should not be stimulated either directly or indirectly by advertising.
Recognizing that advertising may play an important part in educating the child, information should be communicated in a truthful and accurate manner with full recognition by the advertiser that the child may learn practices from advertising that can affect his or her health and well-being. The controversy on ads aimed at children has generated an ongoing steam of research on the effects of children’s advertising.