Question

article on impact of advertisement on student​

Answer 1

Answer:

One of the controversial topic advertisers must deal with is the issue of advertising to children. Studies have also shown that television is an important source of information for children about products. Critics argue that children are especially vulnerable to advertising because they lack the experience and knowledge to understand and evaluate critically the purpose of the persuasive advertising appeals. They also feel that the pre-school children cannot differentiate between commercials and programmes and cannot distinguish between reality and fantasy. Critics charge threat advertising to children is inherently unfair and deceptive and should be banned. On the other hand are those that advertising is a part of life and children must learn to deal with it in consumer socialization process of acquiring the skills needed to function in the market place. Some feel that parents should be involved in helping children interpret advertising and can refuse to purchase products they believe are undesirable for their children. The issues of advertising directed to children have been receiving great attention recently. There is also a growing concern over how advertisers are using internet to communicate with and sell to children. Advertising to children will remain a controversial topic. Some groups feel that government is responsible for protecting children from potential harmful effects of advertising while others argue that parents are ultimately responsible for doing so. It is important to many companies to communicate directly with children. However only being sensitive to the naiveté of children as consumers will they be able to do so freely and avoid the conflict with those who believe children should be protected from advertising. One group feels that banning television ads will deny advertisers the right of speech to communicate with other audience members.