article on indian tv serving the nation
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India TV has come of age. It made a modest beginning in 60s and gradually developed into the most powerful and effective medium of mass entertainment and education.Really,Indian TV has done a great service to the general public.Television is one of the most wonderful gifts of science to man.To Visualise the remote is another feather in the cap of man.
The greatest service of TV in India has been in the field of education and mass enlightenment.Its effective use for the teaching of Science and Technology made it the most useful and effective tool for mass education .TV has done a Wonderful service in providing distance-education to lakhs of students at secondary and senior secondary level.Another contribution of Indian TV has been its sustained promotion of health and hygiene among the common masses.Liberalization and globalization has widened the range and volume of TV in India.The monopoly of the Doordarshan was broken by the Star TV, Zee TV and many other popular channels.The new market-economy has made Indian TV,the blue-eyed medium and representative of the corporate world and multinationals.TV channels earned millions in advertisement and sponsorships of sports and games.ESPN,DD Sports and Ten Sports TV Channels mint money by sponsoring international games and sports.
The most wonderful contribution of Indian TV has been in the field of entertainment.Watching popular TV serials like 'Valika Vadhu' and 'Maadhubala' and 'Sathiya' has become a part of Daily life for millions in India.Songs,Films,Quiz-Competitions provide a healthy entertainment for men of all ages.With all its shortcomings,India TV has done a marvellous job in educating and entertaining masses in India.
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