Article on Students and consumerism
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STUDENT AND CONSUMERISM
KRITI
Institutions today must complete with one another for students, resources and prestige and students know it. Institutions aim to develop, re-engineer, response and restructure their academic and administrative processes in response to student consumerism. Students studing at Universities in England have been defined as consumers by the government since the introduction of students tution fees. Although this approach has been rejected by educators, there is a lack of empirical evidence about the extent to which students express a consumer orientation and its effects on academic performance. These issues were examined in the current study by surveying 608 undergraduates at higher education institutions in England about their consumer attitudes and behaviours in relation to their higher education, learner identity and academic performance.
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KRITI
Institutions today must complete with one another for students, resources and prestige and students know it. Institutions aim to develop, re-engineer, response and restructure their academic and administrative processes in response to student consumerism. Students studing at Universities in England have been defined as consumers by the government since the introduction of students tution fees. Although this approach has been rejected by educators, there is a lack of empirical evidence about the extent to which students express a consumer orientation and its effects on academic performance. These issues were examined in the current study by surveying 608 undergraduates at higher education institutions in England about their consumer attitudes and behaviours in relation to their higher education, learner identity and academic performance.
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7
With increasing stridence , collage students and there parents frame there educational expectation with a consumer paradigm, viewing professor as there employees ,universities as consumer markets,and degrees commodities .
First I endorse the maxim that , "you get what you pay for". second I encourage students to conceive of the course as a transaction and our student professor relationship as business relationship.
First I endorse the maxim that , "you get what you pay for". second I encourage students to conceive of the course as a transaction and our student professor relationship as business relationship.
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