Artificial intelligence online shopping benefits
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Artificial intelligence is all around us, from searching on Google to what news you see on social media to using Siri. And with the momentum around AI growing every day, it’s not surprising that some of the most innovative retail sites have recently been experimenting with the use of AI, as well.
Businesses that ignore this growing trend will find themselves playing catch-up for years.
The big question is how exactly is this new technology going to change retail. E-commerce is a space with a lot of potential, in part because it’s such a data-rich industry, and, there’s some momentum around AI gathering already. What’s more, a lot of the AI techniques that are enjoying success in other applications are well-positioned to make serious impact on the space, streamlining retail processes and transforming the online experience into something more like talking to an experienced salesperson at a brick-and-mortar location.
Businesses that ignore this growing trend will find themselves playing catch-up for years.
The big question is how exactly is this new technology going to change retail. E-commerce is a space with a lot of potential, in part because it’s such a data-rich industry, and, there’s some momentum around AI gathering already. What’s more, a lot of the AI techniques that are enjoying success in other applications are well-positioned to make serious impact on the space, streamlining retail processes and transforming the online experience into something more like talking to an experienced salesperson at a brick-and-mortar location.
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Artificial intelligence is completely changing the digital landscape
- For example, AI drives revenue growth by allowing us to engage existing customers in more meaningful ways, thereby increasing retention rates and profits
- With AI-powered shopping assistants, brands can automate sales processes by identifying leads and guiding them across the journey to purchase
- Brands can also use tailored recommendations to figure out what makes each user unique, and then use that information to present them with optimal products/services
- Like recommendations, segmentation focuses on what makes each user unique and creates different personas with unique traits that can be used to target each one differently
- Contactless shopping is making cash obsolete while streamlining the whole shopping experience
http://esds.co.in/artificial-intelligence
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