Arun and Varun are good friends. After doing a fashion designing course from a reputed institute, they have
set up a garment factory in the rural area of Faridabad to manufacture trendy casual wear like jeans, t-shirts,
shirts etc. Under the brand name ‘Swatantra’. They have employed people from nearby villages themselves
in the factory. Moreover, they wish to sell the products through local retailers in the villages and also
through ‘Flipkart’.
Q. Identify the elements of the marketing mix into consideration by Arun:
(a) Place Mix and Product Mix
c) Price Mix and Place Mix
(b) Promotion Mix and Price Mix
d) Product Mix and Place Mix
Q. Symbol, sign, name that is used by a manufacturer for showing his product different from other called:
a) Design
b) Brand
c) Packaging
d) Label
Q. Which component of promotion mix has been highlighted in the above case which is used by the company
usually?
a) Publicity
b) Sales Promotion
c) Advertising
d) Personal Selling
20. Which one of the following promotion tool has mass reach?
a) Advertising
b) Personal Selling
c) Sales Promotion
d) Public Relations
Answers
Answered by
22
Explanation:
Q. Identify the elements of the marketing mix into consideration by Arun:
c) Price Mix and Place Mix
Q. Symbol, sign, name that is used by a manufacturer for showing his product different from other called:
a) Design
Q. Which component of promotion mix has been highlighted in the above case which is used by the company
usually?
b) Sales Promotion
20. Which one of the following promotion tool has mass reach?
d) Public Relations
Answered by
2
20. Which one of the following promotion tool has mass reach?
a) Advertising
b) Personal Selling
c) Sales Promotion
d) Public Relations
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