Describe the role of mass communicationin India.
Answers
Explanation:
(i) Mass communication provides entertainment.
(ii) Creates awareness among people about various national programmes and policies. It includes radio, television, newspapers, magazines, books and films.
(iii) All India Radio (Akashwani) broadcasts a variety of programmes in national, regional and local languages
(iv) Doordarshan broadcasts programmes of entertainment, educational, sports, etc. for people of different age groups.
(v) India publishes a large number of newspapers and periodicals annually
(vi) Newspapers are published in about 100 languages and dialects to create awareness among people in different parts of the country.
(vii)India produces short films; video feature films and video short films.
(viii) Mass media creates awareness among people on various socio-economic and political issues.