Question

As a customer, have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one-to-one marketing? What did the brand do? Why was it effective?​

Answer 1

Explanation:

1. CHAP 5: DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY  Members in the New day’s group: 1. Trần Huệ Linh 2. Nguyễn Ngọc Phát 3. Phan Thế Bảo

2. 1. Have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that?

3. Relationship marketing attempts to provide a more holistic, personalized brand experience to create stronger consumer ties Relationship Marketing