Question

Assured quality is necessary for building customer confidence.
a.correct
b.correct to great extent
c.correct to some extent
d.incorrect

Answer 1

Assured quality is extremely important for building customer confidence.

Explanation:

• In the competitive business environment in the modern world, one thing that keeps a customer attracted to a particular firm is the assured quality of its products.
• If the quality of the products is compromised by the firm, the firm can lose its long-time customers no matter even if higher discounts are provided to them.
• Customer loyalty is achieved only through the quality of the products. TATA and other firms are examples that even when new brands come up in the market, good quality of products can still ensure the survival of the older firms.
• Therefore B corrected to great extent is the right answer.