Question

(B) Product features and quality
(C) Services mix and quality
DJ All of the above
14. Smoke detectors is an example of
(A) Unsought goods
(B) Homogenous shopping goods
(C) Staples
(D) Convenience goods
15. Industrial goods are classified on the basis of
FA) Relative cost
(B) How they enter the production process
(C) Both a &b
(D) None of the above​

Answer 1

Answer:

Explanation:

performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits. A. Services example , CASE 36 BusinessWeek SMOKE ALARMS AT RJR 1 2 Steven F. Goldstone has been a ... At home, industry giant Philip Morris Cos. is kicking No. ... cigarette ads in 1997, while RJR shelled out $126 million- a hair above its 1990 level. ... Two-thirds of Melton's tobacco department is piled high with Philip Morris products.