benefit of invisibility
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Answer:
You can do whatever you want. .................
Explanation:
The benefits of invisibility
14 JUNE 2019 | MARK BARBER BLOG
“Is your advertising invisible?” asks Paul Coxhill Managing Director of WARC in a recent blog which explores how fatigue with commercial messaging is causing customers to disengage with advertising. This is evidenced by the trend towards subscription VOD and the rise of ad blockers; and research revealing how only 12% of viewable ads are noticed and that 69% of US TV commercials receive no visual attention.
But all of these issues relate mainly to visible media. Audio advertising, however, is in rude health.
Commercial audio audiences in the UK are growing, buoyed by subscription on-demand music services mainly replacing listening to personal music collections and commercial radio performing strongly, winning audience from the BBC. Over the last four years commercial audio weekly reach has grown from 66% to 74% and listening hours are up by 23% (source: RAJAR MIDAS). How many other mature