Question

Between whom the retailers act as a link?

Answer 1

Hey MATE!

The retailer acts as a link between the one who produces the goods and the one who consumes the good in daily life.

Simply saying retailer acts as a link between a producer and a consumer.

Hope it helps

Hakuna Matata :))

Answer 2

Retailers act as a link to market intermediaries

Explanation:

Retailers are assorted in different shapes and sizes: from the corner supermarket to large chains like Target Wal-Mart. Whatever their size, retailers buy items from showcase delegates and sell them legitimately to the end client for a benefit.

A firm can have any number of go-betweens in its channels. A level zero channels have no go-betweens by any means, which is ordinary in direct advertising. A level one chain has a solitary go-between, therefore, from the maker to the retailer to the buyer.