Book acu with astra chapter 6 sewo candy world question how did sewo find way to candy world ?
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As the dust settles on what’s been a tough economic year, the confectionery landscape has undergone some changes. Now that Mars and Kraft have assumed global leading roles, leaving Nestlé a distant third, competition for growth markets will intensify.

As this article goes to press, speculation abounds that Nestlé will acquire Wedel, which Kraft is being forced to sell because of EU competition regulations involving its takeover of Cadbury in February. And while there are other bidders involved, no one will be surprised if Nestlé opts for this bolt-on purchase.
Expect more of the same, says a Euromonitor International report on the after-effects of the Kraft/Cadbury mega-deal. Such strategic acquisitions are to be the norm for a variety of global as well as regional confectionery players.
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