brand identity gives an insight how effectively the user experience is meeting strategic goals.
Answers
The brand identity gives insight on how effectively a user experiences lead to meeting the strategic goals.
- Brand identity is the uniqueness present within a brand, with which its name serves the purpose of getting loyal customers. This helps in promoting the name of a specific product, it gives identity. This helps to strengthen the customer base. This ultimately adds up in completion of various business goals.
Business goals are those goals which are the aims of the business or the objectives of the business.
Common business goals include, getting a fixed customer base and market, expanding that market. Other goals include, profit maximization, and having loyal customers.
So by having a good brand identity which promotes the goodwill and name of the business, it helps in fulfilling all of those goals.
Brand identity is the collection of all brand elements that the company creates to portray the right image of it to the consumer.
Your brand identity is what makes you instantly recognizable to your customers.
Your audience will associate your brand identity with your product or service,
and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.