Question

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Answer 1

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using the plus symbol ' + '.


First of all the user has to open AdWords editor and select those broad-match keywords.

Modifying the old keywords and substitute the blank space with your phrase-match keywords along with blank space and plus ' + ' symbol.