Briefly explain cost-benefit analysis where it is used
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A cost-benefit analysis (CBA) is the process used to measure the benefits of a decision or taking action minus the costs associated with taking that action. A CBA involves measurable financial metrics such as revenue earned or costs saved as a result of the decision to pursue a project.
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Cost benefit analysis is a process used primarily by businesses that weighs the sum of the benefits, such as financial gain, of an action against the negatives, or costs, of that action. ... Although CBA can be used for short-term decisions, it is most often used when a company or individual has a long-term decision.
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