Question

Briefly review how the main tools of sales promotion can be used in global markets. What issues and problems can arise in different country markets ?

Answer 1

A promotional mix is an allocation of resources among five primary elements:
Advertising.

Public relations or publicity.

Sales promotion.

Direct marketing.

Personal selling.

Answer 2

Sampling is expected to result like the real test of the manufactured goods in worldwide markets.

For example, customers in country C are unwilling to purchase untested, inexperience’s; trade in goods at greater prices, Thus P&G dispenses free samples of its products like detergents and shampoo.

In the same way, couponing is extensively prevalent in the countries B and UK. Though, diverse nations do not have similar regulations regarding coupon advertisings.

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