Business is too far based on the query and user location
Answers
Answer:
Type of Business/entity and User Location should be considered when determining whether a business is too far based on the query and the user location. Type of Business/entity and User Location should be considered when determining whether a business is too far based on the query and the user location.
Answer:
Focus on the following three types of signals:
Relevance – how well does the words in the name of a local entity, or the category it is placed within match up with the query seeking it?
Distance – A local entity search is geared towards finding results that you can travel to. While distance away is important, the type of business is important as well, so a search for a gas station may ideally be answered by someplace closer than a search for a travel agent. This difference in distances for different types of businesses is known as location sensitivity. I hadn’t seen anything else before from Google that focused upon distance based search results, which can be interesting if you may care about whether or not the SEO you are doing may lead to actual visits to a place.
Prominence – location prominence is the focus of a patent from Google that tells us that citations on pages that mention a business help a business rank in Local search, that links are equivalent to citations, that reviews and ratings of a business may also count as a citation. The Google My Business support page also tells us that the ranking of a page that is the authority page for a local entity can also play a role in how it ranks.