Business model canvas example e commerce
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Buy your aquarium online. Get a bundle of plants, rocks, and decorations with one click.
Key Partners
Individual suppliers of plants, decorations, and aquariums.
These are wholesale suppliers. We will highlight their individual products in our bundles.
Key Activities
Custom aquarium design at scale.
Our modular assembly system allows us to create highly customized aquarium for the ned customer. New themes and designs are introduced every season.
Key Resources
Our online store, safe shipping and storage facilities.
We will take orders from our e-commerce site. Clean storage and assembly facilities outside of Detroit. Own shipping truck and installation crew.
Unique Value Proposition
The easiest way for families to buy a themed aquarium.
There are many different pieces when you build and personalize an aquarium and it can get overwhelming and tedious. Consumers are very likely to go to multiple different stores to purchase the exact pieces they need to build their perfect aquarium. Aquaready is a unique online shopping experience that makes purchasing these products easy and straightforward in a bundle.
Customer Relationships
Maintenance packages, loyalty programs and online support.
Following the sale of a bundle, we send email reminders for maintenance packages, and product refills. Aquaready has a strong Facebook and Instagram presence. Customers are able to ask questions and address problems through social media.
Distribution Channels
E-mail, social media, Facebook ads and word of mouth referrals.
There will be announcements for sales, and new products that will be delivered through e-mail and social media. We also feature consumer's pictures on different platforms.
Customer Segments
Our main audiences are:
Parents, 30-49, looking to buy aquariums for their children.Adults, 18-29, looking to buy aquariums for their home or office.Children, 6-14, curious about the sea world.
Cost Structure
Digital and physical operations.
15% E-commerce management and online marketing, including employees. 45 % Physical goods and materials.35% Aquarium experts. Designers, assembly and installation workers. Shipping costs will be covered by the purchaser.
Revenue Streams
300% markup on cost.
We will be purchasing the supplies through bulk buy where products will be sold at a heavily discounted rate. Bundles will be highly customized for customers, and at low cost to assemble for our team.
Key Partners
Individual suppliers of plants, decorations, and aquariums.
These are wholesale suppliers. We will highlight their individual products in our bundles.
Key Activities
Custom aquarium design at scale.
Our modular assembly system allows us to create highly customized aquarium for the ned customer. New themes and designs are introduced every season.
Key Resources
Our online store, safe shipping and storage facilities.
We will take orders from our e-commerce site. Clean storage and assembly facilities outside of Detroit. Own shipping truck and installation crew.
Unique Value Proposition
The easiest way for families to buy a themed aquarium.
There are many different pieces when you build and personalize an aquarium and it can get overwhelming and tedious. Consumers are very likely to go to multiple different stores to purchase the exact pieces they need to build their perfect aquarium. Aquaready is a unique online shopping experience that makes purchasing these products easy and straightforward in a bundle.
Customer Relationships
Maintenance packages, loyalty programs and online support.
Following the sale of a bundle, we send email reminders for maintenance packages, and product refills. Aquaready has a strong Facebook and Instagram presence. Customers are able to ask questions and address problems through social media.
Distribution Channels
E-mail, social media, Facebook ads and word of mouth referrals.
There will be announcements for sales, and new products that will be delivered through e-mail and social media. We also feature consumer's pictures on different platforms.
Customer Segments
Our main audiences are:
Parents, 30-49, looking to buy aquariums for their children.Adults, 18-29, looking to buy aquariums for their home or office.Children, 6-14, curious about the sea world.
Cost Structure
Digital and physical operations.
15% E-commerce management and online marketing, including employees. 45 % Physical goods and materials.35% Aquarium experts. Designers, assembly and installation workers. Shipping costs will be covered by the purchaser.
Revenue Streams
300% markup on cost.
We will be purchasing the supplies through bulk buy where products will be sold at a heavily discounted rate. Bundles will be highly customized for customers, and at low cost to assemble for our team.
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