Business Studies
ANYONE CAN ANSWER THIS GUYS?
NOTE! be the first to answer this so that i can mark you BRAINLIEST :)
QUESTION!
1. why did Starbucks struggle in Australia an Italy?What changes will they do to be able to survive and thrive? (minimum of 3 sentence)
2. what are the two types of marketing environment? ( Enumerate)
3. what demographic generation is now in their 70's? ( identify)
Answers
Answer:
1. Starbucks is attempting to slowly expand in a market where it was once shunned. Australia's already-thriving coffee culture also proved to be a challenge for the American brand. The Australian cafe industry is expected to hit more than $6 billion in revenue in 2018. The country has been immersed in the cafe scene since the mid-1900s when Italian and Greek immigrants moved to the continent. It was then that Australians were introduced to espresso, the key ingredient to an Aussie favorite – the flat white.
Australians also compete in barista competitions and can enroll in coffee-making classes, so they take their coffee seriously.
Starbucks didn't fit Australians' tastes. The company served sweeter coffee options than Australians preferred, all while charging more than the local cafes.
In its first seven years in Australia, Starbucks accumulated $105 million in losses, forcing the company to close 61 locations.
But Starbucks hasn't given up in Australia just yet. Since the 2008 closures, the company has started to slowly open more locations in the country.
2. Marketing Environment
The Political and Regulatory Environment. ...
The Economic Environment. ...
The Competitive Environment. ...
The Technological Environment. ...
The Social and Cultural Environment
3. The Millennial generation continues to grow as young immigrants expand its ranks. Boomers – whose generation was defined by the boom in U.S. births following World War II – are aging and their numbers shrinking in size
Generations Defined
Millenials
Born: 1981 to 1996
age in 2020: 24 to 39
Generation X
Born: 1965t to 1980
Age in 2020 : 40 to 55
Baby Boomers
Born: 1946 to 1964
Age in 2020: 56 to 74
Silent Generation
Born: 1928 to 1945
Age in 2020: 75 to 92