Question

Buying a gift for your loved one, Grocery for home is generally characterized by *

1)High Involvement, Inertia

2)Extensive Problem Solving, Limited Decision Making

3)Limited Decision Making, Extensive Problem Solving

4)None of these​

Answer 1

As you have seen, many factors influence a consumer’s behavior. Depending on a consumer’s experience and knowledge, some consumers may be able to make quick purchase decisions and other consumers may need to get information and be more involved in the decision process before making a purchase. The level of involvement reflects how personally important or

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