Question

Can political parties actually leverage data analytics solutions to reach out to probable voters?

Answer 1

Yes, political parties are already doing this. They leverage Big Data tools and data analytics to reach out to probable voters. It enables the political parties to use a different approach. The parties not only use the traditional ways to approach their voter, they use the Big Data tools to target their voters. In the former method, only a single message was broadcasted to all. Now the use of Big Data tool has made it easier to target the audience. This strategy has not only improved the engagement but also enabled the parties to talk about the exact things that are important to voters. It is better and smarter to send a particular message to a relevant audience.

Answer 2

Yes, political parties actually leverage data analytics solutions to reach out to probable voters

Explanation:

• Presently, the major decision winning political parties make is to shift from the conventional approach to voters that is, sending only one broadcast message to the entire nation, covering everyone, irrespective of location, gender, age, or any other vital differentiator.
• Utilising Big Data, the successful candidate can move closer to the target audience, bettering involvement and talking about things which is vital to voters. Big Data tools and data analytics solutions allow political parties to identify their voters on a personal level.
• Sophisticated tools and superior technology facilitate in finding and understanding voters’ needs and the various ways voters could be approached.
• Data analytics tools also help comprehend which sections are more expected to select and back a party. Rather than using place as a parameter, Big Data analytics churn out several details such as age, education background, newspaper preferences, and search keywords in Twitter and Facebook feeds, as well.
• With Big Data, data mining, and machine learning political parties have an advantage over other parties who continue concentrating only on traditional techniques for their political campaigns.
• This advantage is connecting to voters through social media, a key channel. Data mining from social media platforms like Twitter and Facebook facilitate parties comprehend the issues, emotions, and concerns the voters have towards the political party and in what way it could be vary within the different sections of the republic.
• Data used research yes, must be analysed from public reactions to political campaigns, political parties and their policies and their responses in crucial situations in real-time. Data analytics, hence play a vital role in transforming the end outcome of any political campaign

To know more

''Political parties necessary for democracy''.in the light of this statement explain any four functions of the political party in India

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