CASE 5
1. On the basis of the above data identify the numerical
variables and categorical variables from the above data. If
it is numerical, determine whether the phenomenon of
interest is discrete or continuous? [5 marks]
Person
Gende
Marital Children
Status
State or Product
Provinc Department
e
Product Category Units
Sold
r
1
F
s
CA
5
2.
M
M
NUN
CA
Produce
Snack Foods
Snacks
5
3
F
M
WA
3
2. Using the above data sheet, suggest the best diagrammatic
representation for children and the product category.
Explain the reason for choosing the diagram and what
objective would it satisfy? Also make the suitable pie
diagram on the basis of the above data. [5 marks]
A
21
M
3
OR
4
5
F
5
3
CA
a
6
F
M
3
CA
3
7
2
5
OR
4
Vegetables
Snack Foods
Candy
Carbonated
Beverages
Side Dishes
Breakfast Foods
Canned Soup
Cleaning Supplies
Pain Relievers
Snack Foods
Baking Goods
Canned Tuna
Plastic Products
Fruit
M
8
2
WA
6
M
3
1
33333
WA
CA
s
1
2
N-10
0
Beverages
Deli
Frozen Foods
Canned Foods
Household
Dell
Snack Foods
Baking Goods
Canned Foods
Household
Produce
Health and
Hygiene
Frozen Foods
Snack Foods
CA
3
11
12'
1
СА
5
zzz
3. On the basis of the above variables given in the above table
calculate the appropriate measure of the central tendency
(mean, median and mode) for each of the variables. Which
of the three measures of central tendency is best to use?
Explain. [5 marks]
4
13
WA
3
3
4
14
F
WA
5
15
M
OR
ثانيا
16
M
OR
17
F
1
WA
Lulzis uz ls
Hygiene
Meat
Snack Foods
Dairy
Drinks
Dairy
18.
F
CA
مامان ایران |
19
F
F
In Inlo
WA
Dairy
Beverages
Dairy
4. How do you think that the knowledge of statistics is
essential in marketing domain of the management? Support
your answer with suitable examples. [5 marks]
CA
20
140%
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