Question

CBBE stands for ___________based brand equity​

Answer 1

Answer:

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Answer 2

Answer:

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Explanation:

Customer-based brand equity (CBBE) is used to show how a brand's success can be directly attributed to customers' attitudes towards that brand. The best-known CBBE model is the Keller Model, devised by Professor of Marketing Kevin Lane Keller and published in his mighty Strategic Brand Management.