Question

CHAI KI CHARCHA
90
minutes
business after the
50%
230
of India-made flask
UNIT 2: THE RISE OF TEA FLASKS
The online chai-ordering business has turned
piping hot, thanks to a simple but game
changing heat-retaining cardboard flask that
Tea can stay hot after being has enabled restaurants to deliver the brew
poured in cardboard flask
fresh to consumers across cities. Business
Increase in tea delivery
has boomed. Chai Point, a café chain
introduction of flask
focusing on
on tea-based beverages, has
witnessed its tea-delivery business double
is the approx cost
every
of
vs 350 for imported
year. Similarly, one-fourth
Chaayos's business currently comes from
tea-delivery, which is growing at over 50% every year. Both Chai Point and Chaayos started
delivering tea in 2014. "We started as a brick-and-mortar retail chain but that humble
cardboard flask simply digitized our business," Amuleek Singh, co-founder and CEO at Chai
Point told TOI.
For most office goers in India, sipping quality hot tea has generally meant stepping out of
office to the nearest chai shop or walking to a tea vending machine. Options were limited. Both
Chai Point and Chaayos now offer a larger menu for the discerning tea-drinker: shahi chai,
pahadi chai, aam-papad chai, ginger chai, jaggery tea, sulemani chai and much more.
Singh, who claims that Chai Point is the first company in India to bring in the concept of the
disposable flask, got the idea of getting one designed when he saw consumers walking in to his
outlets with flasks to carry freshly brewed tea back with them.
"In the beginning, we tried to keep traditional flasks at our outlets to deliver tea to consumers
and offices. But collecting and cleaning them became too cumbersome. So, we reached out to
global manufacturers of the cardboard flask," said Singh, who had seen Dunkin Donuts deliver
coffee in similar fashion, during his Harvard Business
School days.
The $5 (approx. Rs 350) import cost of one flask, however, was a deterrent and Chai Point
decided to get one designed here. It took the company two years, including trial runs, to launch
the final product. The Make-in-India flask costs about Rs 30, bringing down the production
cost to a faction of the imported one.
"The flask in which we deliver tea is basically a cardboard box with several layers of polymers.
It relies on the trapped air between the layers for insulation," said Nitin Saluja, founder and
CEO of Chaayos, which operates around 75 cafes across several cities.
Tests conducted by the Chaayos R&D team revealed that chai poured into the flask at 90
degrees centigrade remained piping hot for around 90 minutes. "The temperature falls to
around 70-75 degrees within that time. In comparison, the hot water that flows out of our
geysers at home normally does so at 50 degrees,” said Saljua, the 36-year-old graduate from
IIT Bombay.
Orders for tea peak between 3 pm and 7 pm and 9.30 am and 12 pm with white collar workers
between the age of 24 and mid 30s a key target group. The demand, however, has also started
spilling over to weekends, which shows that consumers are ordering tea from their homes, as
well.

Question 9:
Pick the option/s that uses ‘spill over' in the same way as 'spilling over' has been used in the
text.
(i) There's no point allowing emotions to spill over and impact our judgements.
(ii) I try not to let my homework assignments spill over into my leisure time.
(iii)The jar of juice is so full, it might just spill over.
(iv)The class arguments can spill over into the world outside school if they aren't resolved.
(v) The devotee had to rush for prayers with a tumbler full of milk and had to take care that
it doesn't spill over.
a) i, ii and iii
b) i, ii and iv
c) ii, iii and iv
d) iii, iv and v​

Answer 1

Answer:

1,2,4is the correct answer hope you are clear