Business Studies, asked by JatinBansal6903, 1 year ago

characteristics of multinational marketing

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Answered by Sriyathmika
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The characteristics of multinational marketing are .,
1. Large size

Multinational companies are large-sized business organizations. They have huge resources in terms of capital, technology, people and information. They are highly efficient and complex.


2. Multi-country operations

Multinational companies operate in several countries. They can have production, marketingand service type of operations. They cover large geographical areas. They have assets and activities in two or more countries.


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