characteristics of multinational marketing
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The characteristics of multinational marketing are .,
1. Large size
Multinational companies are large-sized business organizations. They have huge resources in terms of capital, technology, people and information. They are highly efficient and complex.
2. Multi-country operations
Multinational companies operate in several countries. They can have production, marketingand service type of operations. They cover large geographical areas. They have assets and activities in two or more countries.
1. Large size
Multinational companies are large-sized business organizations. They have huge resources in terms of capital, technology, people and information. They are highly efficient and complex.
2. Multi-country operations
Multinational companies operate in several countries. They can have production, marketingand service type of operations. They cover large geographical areas. They have assets and activities in two or more countries.
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