Question

Characteristicsof good services guarantee

Answer 1

Collective goods raise a basic question about the nature of the entity that makes decisions aboutthe procurement of such goods for society*.The nature of a collective good means that an individual has little choice with respect to consuming the good, and must generally accept it in the quantity and quality available*.Because it is impossible to chargedirectly for the use of collective goods, payment for them is unrelated to demand or consumption. Therefore, instead of relying on a market mechanism, a political process must be used to determine production and payment.

Answer 2

A service guarantee is a marketing toolservice firms have increasingly been using to reduce consumer risk perceptions, signal quality, differentiate a service offering, and to institutionalize and professionalize their internal management of customer complaint and service recovery