Question

Characteristics of modern retail marketing

Answer 1

Retail is the sale of goods and services from businesses to an end user (called a customer).Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. There are many different approaches and strategies retailers can use to market their goods and services

Answer 2

Traditional Retail: Payment is made to the stockist or distributor immediately or on the next visit of the salesperson. So, the credit period is usually equal to the time between 2 visits of the salesperson. Modern Retail: ModernRetailers usually demand a long credit period from manufacturers and vendors