Question

clash of goals and actions among channel members create
a)channel conflict
b)change in demand
c)credence quality
d)channel partnership

Answer 1

Marketing Channel is the transfer of good from production to consumption of a good. Marketing channels are the sources through which the products are sold to the consumers. Examples of marketing channels are; retailers, wholesalers, dealers, consultants etc.

From the above mentioned statement that " Clash of goals and actions among channel members create" the correct option is: 

(a) Channel Conflict.

This is due to the clash of ideas and processes

Answer 2

The clash of goals and actions among channel members create channel conflict.

Option: (a)

Explanation:

• Channel partnership refers to creating a partnership with various companies or agents for marketing their products.  

• The marketing channels are used for marketing the goods and services of a company.

• The intermediaries or channel partners help with the promotion of the goods to the consumers.  

• If consumers like the goods and their quality there is a demand from them for more goods.  

• When there is a clash of interest or goals then it leads to channel conflict amongst the different channel members.

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