"Coconut Joy Ltd.‟,are the manufacturer of vegetarian frozen dessert food products made with coconut milk, agave syrup and, other certified ingredients. The founders of the company Lovely, and Lalita originally developed this treat to meet their own,needs but found that their friends and families around were also keen to, use the products. It was not only the vegetarians, but also those who, could not get enough environment friendly sustainable food, that, appreciated the product., It did not take long for Lovely and Lalita to recognise the potential, of their little venture. In the beginning they started from their home, with the product being sold through local family parties that enable, guests to personally meet the owner. This helped to establish strong, connections with the prospective buyers and the company could put, the product on shelves of natural food store. The company used all, marketing activities to grow and expand. The company began, sponsoring booths at festivals, drawing attention to its newly created, vegetarian products. It also disseminated relevant information to, media about its products and the people who helped in building the, company‟s reputation. Lovely and Lalita were invited for an, interview with one of the leading TV channels in which they talked, about their environment friendly vegetarian products. To show its, gratitude to customers, local business and government officials who, supported the company from the beginning, „Coconut Joy Ltd.‟, hosted,a gala event and involved all of them to raise funds for a few local NGO‟s. The company also asked its fans and customers, to send songs and poetry conveying their impression about "Coconut, Joy's Ltd.' products.
(a) Identify and explain the communication tool used by
"Coconut Joy Ltd‟.
(b) Briefly explain the role of the tool identified in "a‟ above.
Answers
SAMPLE QUESTION PAPER
BUSINESS STUDIES (054) CLASS-XII
2016-17
Time allowed: 3 hours Maximum marks: 80
General Instructions:
i. Answer to questions carrying 1 marks may be from one word to one sentence.
ii. Answer to questions carrying 3 marks may be from 50-75 words.
iii. Answer to questions carrying 4-5 marks may be about 150 words.
iv. Answer to questions carrying 6 marks may be about 200 words.
v. Attempt all parts of a question together.
Q.No. Questions Typology
and Marks
Unit
1 What did Taylor want to communicate through mental revolution? 1 R 1
2 What is meant by span of management? 1 R 2
3 Super Fine Rice Ltd. has the largest share of 55% in the market.
The company‟s policy is to sell only for cash. In 2015, for the first
time company‟s number one position in the industry has been
threatened because other companies started selling rice on credit
also. But the managers of Super Fine Rice Ltd. continued to rely on
it‟s previously tried and tested successful plans which didn‟t work
because the environment is not static. This led to decline in sales of
Super Fine Rice Ltd.
The above situation is indicating two limitations of planning which
led to decline in it sales. Identify these limitations.
1 H 2
4 Why is it said that directing takes place where ever superior-
subordinate relationship exists?
1 U 3
5 When is financial leverage favourable? 1 U 4
6 ABC Ltd. issued prospectus for the subscription of its shares for `
500 crores in 2008. The issue was oversubscribed by 20 times. The
1 A 4
Answer:
social objectives are fulfilled by the company