Cogonative And Normative
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Normative pressures are values and norms, which introduce a prescriptive, evaluative, and obligatory dimension into social life. Finally, cognitive pres- sures are those that determine the extent to which wider belief systems and cultural frames are imposed on or adopted by individual actors and organiz- ations.
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Normative pressures are values and norms, which introduce a prescriptive, evaluative, and obligatory dimension into social life. Finally, cognitive pres- sures are those that determine the extent to which wider belief systems and cultural frames are imposed on or adopted by individual actors and organiz- ations.
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