Comment on the clever use of language and other signs in advertisements
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The word 'advertisement' has been defined in the Cambridge English Dictionary as 'a picture, short film, song, etc. that tries to persuade people to buy a product or service, or a piece of text that tells people about a job, etc.'
The drafting of advertisement involves clever use of language and other signs. These include :
1. The advertisement should be drafted while keeping the target audience in mind.
2. The heading of the advertisement should clearly display its purpose. For example 'Office Furniture For Sale.'
3. A clear and crisp choice of words should be adopted to mention the relevant details about the products and services.
4. Persuasive style of writing should be used.
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