compare print culture with digital culture
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Because of the obvious differences between traditional print publishing and the digital kind — the lack of a physical product, the fact that one can link and the other can’t, differences in the speed of publishing, etc. — it’s easy to come to the conclusion that print is the problem. But in many ways, as Frederic Filloux argues in a post at The Monday Note, the biggest problem is the cultural differences between the two.
In his post, Filloux notes that more than fifteen years after the consumer web started to become mainstream and the disruption of media began in earnest, many traditional publishers are still struggling to grapple with the issues that disruption raises. Even the New York Times, with its massive resources, filled an entire “innovation report” with the things that it still needs to do.
[blockquote person=”” attribution=””]”About fifteen years into the digital wave, tectonic plates seems to drift more apart that ever. On one side, most media brands — the surviving ones — are still struggling with an endless transition. On the other, digital native companies, all with deeply embedded technology, expand at an incredible pace.”[/blockquote]
Culture trumps strategy
Filloux goes on to list what he describes as the most critical issues and “areas of transformation” for newspapers and other mainstream media outlets, a list that includes funding, resource allocation, scalability, timing and attitudes towards risk and failure. And what’s most interesting to me is what he doesn’t mention — namely, any mention of print vs. digital, or in fact any distribution method.
Obviously, as the NYT innovation report described, there are issues that media companies need to resolve when it comes to the focus on print vs. digital — whether an organization is “digital first,” etc. — and there are also things that companies need to figure out when it comes to mobile, including thinking about content differently, text vs. images, video and so on.
But I think Filloux is right that the main challenges are cultural, and that the reason why some new-media entities are succeeding or growing quickly has more to do with how they behave or think about what they are doing, rather than any magical properties of the digital platforms they use. As management guru Peter Drucker liked to say, culture eats strategy for breakfast.
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