Comparing two companies in the same industry
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There are many examples all over the world and cross industries. I would give one clear example from the car manufacturing industry, a comparison between Toyota and BMW.
Both companies are well established with a long heritage of success, however each of them implements a totally different strategy.
Toyota is pretty famous for its 'Total Quality' strategy, which tends to focus on providing the widest visible market with a product that holds all the required functionalities with an excellent quality and for a feasible price for most consumers. Toyota has led and pioneered this kind of strategy, especially during the 1980s and 1990s and proved to be very successful to deliver its promises to consumers all over the world.
On the other hand, BMW is company that strives to implement high technology and extra functionalities to its consumers. BMW strategy focuses on delivering a top notch product that offers the consumer prestige and luxurious experience for a relative high price. BMW doesn't target wide slice of the total cars market, instead it focuses on top notch sectors only.
Both companies are well established with a long heritage of success, however each of them implements a totally different strategy.
Toyota is pretty famous for its 'Total Quality' strategy, which tends to focus on providing the widest visible market with a product that holds all the required functionalities with an excellent quality and for a feasible price for most consumers. Toyota has led and pioneered this kind of strategy, especially during the 1980s and 1990s and proved to be very successful to deliver its promises to consumers all over the world.
On the other hand, BMW is company that strives to implement high technology and extra functionalities to its consumers. BMW strategy focuses on delivering a top notch product that offers the consumer prestige and luxurious experience for a relative high price. BMW doesn't target wide slice of the total cars market, instead it focuses on top notch sectors only.
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Tecno and samsung are involved in the making of electronics with tecno majorly dealing with mobile phones.
Samsung has wide market for its phones developed over a long period of time. It has retained consistence in the quality of phones it produces which is highly rated and thus ensuring its dominance.
-Tecno on the other hand has not been in the market for so long but has also managed to make phones that have almost all the features that samsung possess but gives it out at much lower prices as compared to samsung.
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