Comparison of marketing strategies of pepsi and coca cola
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Differences between the companies are evident with respect to product, pricing, place and promotion. Coca-cola relies heavily on value: quality is more than something we see or taste. Pepsi, on the other hand, relies on its success resulting from superior products and high standards of performance.
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Answer:
Differences between the companies are evident with respect to product, pricing, place and promotion. Coca-cola relies heavily on value: quality is more than something we see or taste. Pepsi, on the other hand, relies on its success resulting from superior products and high standards of performance.
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