Concept of marketing mix
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Marketing mix is a combination of certain measures taken up by the company in order to strive and be at a constant place. It may differ with the company for the product but the base measure remains the same. It maimly constitutes of four parts :
1•) Product mix
2•) Price mix
3•) Place Distribution mix
4•) Promotion mix
also known as the four Ps. Now, a new marketing mix has emerged which has added 3 more new topics.
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The product will then be sold, according to marketing and promotional strategy. The components of the marketing mix consist of 4Ps Product, Price, Place, and Promotion.
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