Concept of soft power and explain.
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Soft power is a concept developed by Joseph Nye of Harvard University to describe the ability to attract and co-opt rather than by coercion (hard power), using force or giving money as a means of persuasion. Soft power is the ability to shape the preferences of others through appeal and attraction.
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Soft power is a concept developed by Joseph Nye of Harvard University todescribe the ability to attract and co-opt rather than by coercion (hardpower), using force or giving money as a means of persuasion. Soft power is the ability to shape the preferences of others through appeal and attraction
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