Question

conclusion on topic fabrics​

Answer 1

Answer:

As home furnishings companies continue to innovate, they are training consumers to demand and expect more from their products. But of course, the products have to be relevant to the consumers first, and the innovative features and benefits have to be an added bonus.

"Overall, the biggest influence in product innovation is lifestyle trends that are enhanced by science," said Ira Livingston, senior director of marketing for Cotton Inc. "Necessity is the mother of invention."

What's important, executives say, is offering a balance. "Fashion is important, but if we pay more attention to the performance of the fabric as well, then we offer a lot more value to the consumer," said Barbara Montz marketing director for Sterling Fibers.