Consider the following publicity campaigns:
a. Dove's Real Beauty campaign
b. Mumbai Life Line 3- Connecting the Unconnected by Mumbai Metro Rail Corporation, India
c. Manyata for Mothers: #DontForgetMoms
d. The Times of India's Lead India campaign
Research and examine any one of these campaigns and discuss the application of any two of the following communication and media theories to that campaign in a maximum of 800 words.
1. Uses and gratifications theory
2. Agenda setting theory
3. Cultivation theory
4. Social learning theory
Submission Specifications:
Summarise the two chosen theories in 200 words.
Discuss the applicability of the two chosen theories with proper arguments and justification in 500 words. Each theory should be discussed separately.
Include a proper conclusion that summarises all your arguments in 50–100 words.
Ensure that the research used is high in quality with consistent attribution to authors, sources of information.
Answers
Answer:
Consider the following publicity campaigns:
a. Dove's Real Beauty campaign
b. Mumbai Life Line 3- Connecting the Unconnected by Mumbai Metro Rail Corporation, India
c. Manyata for Mothers: #DontForgetMoms
d. The Times of India's Lead India campaign
Research and examine any one of these campaigns and discuss the application of any two of the following communication and media theories to that campaign in a maximum of 800 words.
1. Uses and gratifications theory
2. Agenda setting theory
3. Cultivation theory
4. Social learning theory
Submission Specifications:
Summarise the two chosen theories in 200 words.
Discuss the applicability of the two chosen theories with proper arguments and justification in 500 words. Each theory should be discussed separately.
Include a proper conclusion that summarises all your arguments in 50–100 words.
Ensure that the research used is high in quality with consistent attribution to authors, sources of information.